Creating a great experience can increase revenue by itself.
Trust is immediately won or lost when your website loads. During those few seconds,
the decision is often made to choose you or someone else.
Your website - domain.com - scored a 25 out of 100 for the experience that a potential customer has when they first visit your site.
Improving this score will help improve performance in three important areas:
- Convert more visitors to leads
- Improve your ranking and search engine performance
- Improve any advertising you run
Your website can be one of your biggest marketing assets. It’s truly the center of your business’ digital universe, and when it performs and does its job, everything you do online improves as a result of it. Your website is far more than just a website. It’s your biggest sales & marketing tool. It needs to tell the story of your business. Most importantly, it has to work to convince people that you are the right company for them. Websites get old just like cars do, and there’s always something new coming out to improve performance and utilize better technology. Invest in your website, and it can pay you back many times over.
In order to improve your website experience, here are a few key areas you can focus on.
Google uses website speed to help rank websites. It does this because it knows that website speed helps people get the information they want quickly, regardless of the level of access to high-speed internet that they have. The lower the speed, the worse you are penalized.
Google has determined that your website (domain.com) speed on a desktop browser is a 55. It’s recommended to be above 80, and ideally in the 90s. Besides improving the score, fixing your website speed will improve the experience that your visitors have when visiting domain.com.
Google has determined that your website speed on a mobile device is a 35. It’s also recommended to be above 80, and ideally in the 90s. People on mobile devices don’t always have the highest speeds, so it’s very important to deliver a good experience quickly. Delays have proven to cause people to leave and find someone else. Even if they aren’t as good as you, their website might be better.
Getting your desktop and mobile page speed into the 90s would increase your Website Experience Score by 19 points!
“Scorpion analyzed hundreds of thousands of visitors to websites across the country. The websites with the highest speed scores saw a 40% increase in conversion over those with low page scores.”